ROMANIA

 

DESIGN CONCEPT BY ROMANIA


 

Placing sixth in the competition to design the Romanian Pavilion for the 2015 Milan Expo,Collective East Architects offered a “simple and powerful landmark” that focuses on the history of Romania’s agriculture. Serving as an “attractor and orientation mark,” the structure was conceived by repeating a traditional Romanian pattern that “transformed the pavilion into a sculptural object with a powerful national identify.” From a distance, the facade appears “introverted and impenetrable;” as viewers move closer, the building begins to expose its contents, revealing a level of detail one would expect in a “jewelry museum.”  


 

One inside, the interior is perceived as an “initiatory vertical path” that recreates the Romanian cultural heritage. Viewers begin their experience with an informative overview on the typical crops, continuing with the fertile Romanian soils, the traditional agricultural techniques and finally with the people that still use these techniques, before the path ends on the roof terrace, where the visitor interacts directly with the basic romanian cereal crops.


 

DESIGN CONCEPT BY ROMANIA